Marilyn, you need to get an autoresponder.” The thought made me freeze up. I didn’t know a thing about autoresponders. And so began my journey of learning about what they do, why they’re important, and how to use them. Everyone who owns a business on the Internet continuously looks for more efficient ways of doing business. Autoresponders are the most powerful tool to automate the process of marketing products and doing business online in general. It is the ideal way to carry out your day-to-day business, saving you time and money.