Most people, when they think of creating a business online, think of creating a
product, selling the product, and hoping to make enough capital to finance their next
product idea. This kind of thinking is short-term and doesn’t lend itself well to a
long-term business venture.

When you stop and think about a longer-term business model, whether online, off-
line, or a mix of the two, you really need to think about the bigger picture.

What’s really needed is a method to capture leads, convert those leads into
small-time customers, and gradually build them towards customers who spend more
with you in terms of three factors: frequency, monetary value, and recency.